It’s no secret that the Traina® Home Grown family is on a fruit-forward mission to encourage more people to get the recommended amount of fruit in their daily diet with delicious dried fruit. But it appears the world is taking notice of the how easy it is to add real dried fruit into any meal — as the dried fruit market continues to grow.

The demand is stemming from the fact that consumers are seeking more convenient whole food solutions. Globally, the dried fruit market is forecasted to grow significantly in the next few years due to consumers’ increased awareness of the benefits of dried fruits. 

Benefits include the fact that dried fruit has a longer shelf life than its fresh counterparts as it can be easily stored for months at home or even in a desk drawer at the office to fend off a sugar-craving during the mid-afternoon slump. Dried fruit also makes a great snack for families that aim to teach their children the positive impact of whole food noshing. Dried fruit is bite-sized as kids tend to favor, and the concentrated flavor of dried fruit versus fresh adds a naturally sweet taste that they’ll love! 

Another possible reason dried fruit is gaining popularity among consumers is its ease of use. Simply eating it by the handful couldn’t get easier. But its portable nature and packaging makes dried fruit easy to enjoy on the go — to open a package during a road trip or during movie night in place of artificially buttered microwave popcorn.

There are endless reasons to eat more dried fruit and so many ways to enjoy it. The Traina family is committed to helping people get more fruit into their daily diets with its fruit-forward mission. To learn more about the Traina family, the Traina® Home Grown difference and for recipes and tips for enjoying dried fruit, visit www.trainafoods.com.