Traina Home Grown® Takes a Leap to Lead the Fruit Forward™ Movement
The Traina family has been dedicated to manufacturing the world’s finest naturally sun dried fruit since 1926. For generations, the focus has been on bridging the gap between consumers and the fruit that they need in their everyday diets. As the company has moved into the present, it continues to honor its family’s traditions while also propelling the company into the future — and leading the charge in the fruit-forward™ movement aimed at helping people gain control of their health by eating more of the right things for their bodies… including naturally healthy dried fruit.
To the Traina family and everyone at Traina Home Grown, being at the forefront of the fruit forward movement means first of all making people aware of what an important part of a nutritious diet fruit really is — especially when certain diet fads call for limiting it or cutting it out completely. With confusing messages like this floating around, it’s important for the Traina family to remind people of all the powerful benefits packed into even just a little bit of dried fruit. For example, fruit contains nutrients that fight free radicals and is packed with vitamins, minerals and fiber, which is essential for maintaining a healthy gut and for keeping the digestive system running at its best.
Traina Home Grown is launching the fruit forward movement to help people not only understand the value that fruit adds to people’s lives and their health, but also about to help encourage people to be adventurous with the ways they enjoy fruit. With Traina Home Grown products, such as the bite-sized fruitons, meals can be ramped up with flavor as well as a healthy dose of fuel to keep the body energized all day long — from running errands, going from meeting to meeting or fitting in a hardcore workout. With a long shelf-life and convenient packaging, the Traina family is also making eating fruit more convenient than ever so it can become the “go to” snack in place of a prepacked bag of chips or candy from an office vending machine.
By providing easy, creative and delicious ways to eat more fruit, the company hopes to solve the problem for those that are not getting their daily intake. While being forward thinking in this movement, Traina Home Grown is committed to its “slower is better mentality” when it comes to the quality of its craft, which the company won’t compromise. For more about the fruit forward™ movement, Traina Home Grown®, the Traina family and its breadth of products, visit www.trainafoods.com.